Creating Order from Complexity
My focus turned to developing organisms – the larger, more intricate components built from simpler elements. The offers card exemplified our approach to solving complex design challenges. It needed to display partner offers, logos, and calls-to-action while maintaining clarity across desktop, tablet, and mobile screens. Working closely with the designers who'd use these components daily, we developed clear rules for logo sizes, content hierarchy, and layout that made the component both flexible and consistent.
The pricing block presented a different challenge. It needed to clearly display multiple pricing elements while maintaining readability across screen sizes. Through regular discussions with designers, we created a modular structure that could handle various pricing scenarios while maintaining visual clarity. We established specific rules for numerical alignment and developed a responsive layout system that preserved critical information at every breakpoint.